Super Bowl LII put our region in the spotlight, and GREATER MSP harnessed media attention surrounding the big game. Our media strategy successfully attracted national coverage of our region’s neighborhood development, sports innovation, medical research, cultural attractions, and more.
Check out some of these highlights of our media outreach success:
- 18 primary media placements
- 100 secondary media placements
- 6M Facebook impressions
- 674,500 Twitter impressions
- 555,027,954 total impressions
- $1,609,274 advertising value (equivalent value if our earned media had been paid for)
Media coverage told the stories underlying our region’s popularity. Here are some headlines:
- “Minnesota Embraces its True Northern Self” - The Wall Street Journal
- “In the Super Bowl City, Building the Rings” - The New York Times
- “12 Neighborhoods Across America that Are About to Get Crazy Popular” - Thrillist
- “Minneapolis’ Booming Downtown Due to Different Kind of Stadium District” - Curbed
- “Super Bowl in Minneapolis Displays Twin Cities as Sports Technology Hub” - SportTechie
- “Dead of Winter Trips from Northern Lights to Festivals” - Associated Press
- “How Minnesota is Helping to Solve the Concussion Epidemic Through Research and Innovation” - Huffington Post
Our MSP Innovation site showcased original stories of the research and technology that goes into elite athletics, illustrating our region’s strengths and providing story ideas for media outlets. To read these stories of sports innovation in action, visit MSPInnovation.org.